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Optional Recommended Readings by course topic

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Networks:

• Articles:
  • , by Amanda Mull, The Atlantic
  • , by Ben Healy, The Atlantic
  • Researchers Draw Romantic Insights From Maps of Facebook Networks, by Steve Lohr, New York Times
  • How lemurs and monkeys exploit the social wisdom of crowds, by Alan Boyle, NBC News
  • , by Lee Fleming
  • , by Duncan Watts
  • , by Ron Burt
  • , by Duncan Watts
  • , by Marc Spiegler
  • , by Ron Burt
  • , by Waybe Baker
  • , by Ron Burt
  • , by Wayne Baker
  • , by Wayne Baker
  • , by Rob Cross and Laurence Prusak
  • , by Herminia Ibarra and Mark Hunter
  • Growing Self-Organizing Networks, by Bernd Fritzke, et al.
  • - Google Article, by Heather Green
    (Business Week)
  • , by Clive Thompson (NYTIMES)
  • , by David Wood
  • - ABC News
  • - HarvardBusiness.org
  • - Wall Street Journal
  • - New York Times
  • - USA TODAY
  • - Bloomberg Business Week
  • - Slate
  • - The Economist
  • - The Economist
  • - The Economist
  • - New York Times
  • - Economist
  • - Information Today
  • - Harvard Business Review
  • - CNN Money
  • - NYTimes
  • - Russell J. Funk
  • - Harvard Business Review
  • - USA Today
  • - ABC News
  • - Business Commincations Journal
  • - The Gong Show (tumbler)
• Books:
  • by Duncan Watts (2011)
  • (2010)
  • (2010)
  • (2010)
  • Garton, Laura, et al. "Studying Online Social Networks." Journal of Computer-Mediated Communication, June 1997
  • Hafner, Katie, and Lyon, Matthew. Where Wizards Stay Up Late: The Origins of the Internet. Simon & Schuster, 1996.
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • Kim, Amy Jo. Community Building on the Web. Peachpit press, 2000.
  • Krebs, Valdis. "Social Network Analysis of the 9-11 Terrorist Network." 2002.
  • Pennock, David M., et al, "Winners don't take all: Characterizing the competition for links on the web", Proceedings of the National Academy of Sciences USA, Vol. 99, Issue 8, 5207-5211, April 16, 2002.
  • Powazek, Derek M. Design for Community. New Riders, 2002.
  • Rauch, Jonathan. "Seeing Around Corners." The Atlantic, April 2002.
  • Watts, Duncan J. Small Worlds: The Dynamics of Networks between Order and Randomness. Princeton University Press, 1999.
  • "Acheiving Success Through Social Capital" by Wayne Baker
  • "In Good Company" by Cohen and Prusak
  • "Six Degrees" by Duncan Watts.
  • "Structural Holes" by Ronald Burt.

Persuasion:

• Articles:
  • (Primal Leadership), by Dick Culver
  • , by Robert Cialdini
  • , by Robert Cialdini
  • , by Robert Cialdini
  • , by Colin J. Davis
  • , by L. Rendell (Science)
  • - Working Paper
  • - MW
  • - EJIR
  • , by Steve Mirsky (Scientific American)
• Books:
  • Cialdini, Robert B. Influence: The Psychology of Persuasion. Quill, 1984

Contagion/ Tipping Points:

• Articles:
  • , by Emanuel Rosen
  • - New York Times
  • - Slate
  • by Vicki W. Kramer
• Books:
  • Gladwell, Malcolm. The Tipping Point. Little, Brown, 2000.
  • "The Anatomy of Buzz" by Emanuel Rosen

Decision Making:

• Articles:
  • (Nature, 2020)
  • What鈥檚 Going On in Your Brain? Common Investor Biases and Where They Come From (Credit Suisse, Oct 2015)
  • The 12 cognitive biases that prevent you from being rational, George Dvorsky (io9)
  • Experimental Research on Jury Decision-Making, by Robert J. MacCoun (Science)
  • The Financial Benefits of Being Beautiful, by Derek Thompson (The Atlantic)
  • What Drives Us to Do the Right Thing? by Robert M. Sapolsky (Wall Street Journal)
  • The Importance of Cognitive Errors in Diagnosis and Strategies to Minimize Them, by Pat Croskerry
  • , by Loukia Loukopoulos
  • , by Max Bazerman
  • , by Daniel Kahneman and Amos Tversky
  • , by James Vedder
  • , by Philip Tetlock
  • - The Wall Street Journal
  • - McKinsey Quarterly
  • - New York Times
  • - American Economic Review
  • - Science
  • - Harvard Business Review
• Books:
  • Munger, Charlie. "The Psychology of Human Misjudgement." Speech at Harvard University, June 1995
  • Yamagishi, Toshio. "Improving the Lemons Market with a Reputation System: An Experimental Study of Internet Auctioning." Hokkaido University, May 2002.

Negotiations:

• Articles:
  • , by Lelia Gowland, Forbes Magazine
  • by A.C. Shilton, The New York Times

Groups and Teams:

• Articles:
  • (PNAS 2021)
  • , by Phil Zimbardo, et al.
  • Harvard Business Review
  • - SMALL GROUP RESEARCH
  • - SMALL GROUP RESEARCH
  • - WRAL Sports
• Books:
  • Sellers, Mike. "Creating Effective Groups and Group Roles in MMP Games." Gamasutra, Sept. 2002.

Leadership:

• , by Bruce Posner
• - Knowledge@Wharton

Culture:

• , The Economist
• , Sports Illustrated

General Interest:

• Articles:
  • , Business Insider
  • , Fast Company
  • Mac 1984: Steve Jobs Revolutionizes The Art Of Corporate Storytelling, Forbes
• Books:
  • Diamond, Jared. Guns, Germs, and Steel. W. W. Norton, 1997.
  • Diamond, Jared. The Rise and Fall of the Third Chimpanzee. Vintage, 1992.